For the first time in Banks' history, we were marketing to a wide slice of the vehicle market. Prior campaigns had focused on vehicle owners with unique needs in specific cars, but this product was released for everyone. I was given complete autonomy to develop and deliver a wide-ranging video campaign for Meta and Google that was able to address all the possible vehicle variations: from passenger cars to trucks, and from automatic to manual transmissions.
this product had the widest scope of applicable vehicles in the company's history. As a result, I needed to optimize for easy, swappable, editing. I picked a location for the vehicle-specific shots that was consistent regardless of weather or time of day. And my shooting process was streamlined so much as to be able to capture all of the necessary segments in under 30 minutes.
